As a third generation diamantaire, I’ve learned a few things about this business and want to make sure you have the benefit of that knowledge when you make a purchase with us. So, we have established four simple principles as the pillars of our business and our commitment to you, our customers.
First, we believe in diamonds and want to bring our customers exceptional quality at affordable prices. Diamonds play a very meaningful and significant role in our culture and are still an important symbol for those devoting an eternal commitment to love one another. Being able to offer laboratory grown diamonds [cultured diamonds] provides you with a new, beautiful choice to bring your commitment to life.
Second, we believe in providing superior quality stones. Our family has been in the diamond business for three generations and we know one thing: Quality must come first. We’re committed to excellence and we know that you’ll see the difference in your purchase.
Third, we believe in learning from experience. We always listen and understand to the needs of our clients then deliver the right product at right price to them. We advise our clients about the best possibility and also make them aware of the opportunities.
Lastly, it comes back to you: our customer. Without you, there is no us. So, no matter how small the detail or how many questions you have, we’ll be here to help you throughout this important decision. We want you to feel well informed and 100% confident in your purchase with us. We want you to be as sure about your purchase with us. We’re honored that you chose us to be your supplier.
Lab-created diamonds are graded and certified using the same process as mined diamonds.
Diamonds are sent to a gem lab that specializes in grading diamonds. The majority of these labs grade using the 4c’s (more on those later), however, a select few use their own criteria.
The most popular diamond certification labs are:
Gemological Institute of America (GIA)
Antwerp World Diamond Center (AWDC)
American Gem Society (AGS)
International Gemological Institute (IGI)
Gemological Science International (GSI)
The diamond grading process is roughly the same for all of the diamond certification labs. Each diamond is graded independently by several gemologists at the lab. The individual grades are compiled and analyzed to determine the final grade.
This process is designed to provide each diamond with an unbiased grade. However, it’s not uncommon for a diamond to get a different grade, not only from a different lab but from the same lab if sent back for a second grading.
For this reason, there are a lot of differing opinions amongst consumers and diamond retailers as to which lab is the “best.” But, it’s important to keep in mind that those opinions are completely subjective. Each lab, much like anything in life, has its pros and cons.
A diamond retailer chooses which lab they use because they trust that lab to grade diamonds fairly.
If diamond certification is an important factor in your purchase, you should have a candid conversation with your jeweler about which lab they use and why. More than anything, jewelers want you to be confident in your purchase, so don’t be afraid to ask questions.
A diamond is evaluated using the 4c’s - cut, clarity, color, and carat. Basically, they judge the diamond on how well it has been cut down from its raw form into a jewel, how flawless and clear it is, and its size.
Below you’ll find an explanation of each category and the different measurements used for each.
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